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Media Pitch


I have written up my Media Music video Pitch in Blogger.

For my Media Music Video I will be using the song 'Butterfly Effect' by Travis Scott. This song follows a Hip Hop / Trap genre, which is perfect for my age range and target audience.

My age range for my music video is 17-25 and will be following a dark theme throughout, consisting of subtle slow-motion, wide angle and tracking shots.

All shots will be filmed on an iPhone 7 in 1080p at 60 frames per second. It was an option to film in 4K at 30 frames per second, however I made the decision to film at 1080 due to the fact that the majority of mobile devices won't be able to handle 4K at the time of the making of this music video.

Various car parks will be used, along with shots of a car and some shots in a supermarket and outside a take away restaurant.


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Brief overview of filming: I filmed my media music video in 1080p at 60 frames per second on an iPhone 7. Editing Process: As I filmed my music video on an apple phone, it would be incredibly easy for me to edit on an apple computer also. I transferred the array of video clips to my MacBook, and then dragged them into iMovie. I then put all my clips on the timeline and began to trim away and take out clips that were unnecessary, e.g. scenes which I had filmed more than once to get the perfect take. After I took away the majority of the surplus clips - I then took away even more to get my video to approximately 2 minutes and thirty sections. I knew the requirement for the music video was 3 minutes, so therefore i factored in that my special effects, transitions and slow motion shots will add time in my video. I next began to add in transitions in between scenes along with some slow motion and fast forward effects to some select shots. Once this was done I added in the soundt...

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