David Guetta ft Sia Music Video Analaysis

David Guetta Titanium ft Sia – Hashim Shah 

In the beginning of the video there is a young boy in the centre with all of the things around him destroyed. We can assume that from the items surrounding him – books, papers, lockers. The shot moves out to reveal all the mess that the boy as supposedly caused.

The next scene is the boy walking through a corridor which is also messy, due to surrounding objects having been also smashed. However, the camera doesn’t focus on the boy walking through a corridor, rather a woman in one of the passing rooms. As the boy turns around to look at her, she partly closes the door out of fear, and is on the phone to someone – appears as if she is calling for help/protection. 

The next shot is of the boy cycling down the middle of a deserted road. The camera speeds up the boy riding on his bike, to create the illusion that he is being chased by somebody. During this scene of the music video, the camera jumps to different angles and shots of the boy and his bike – facial expressions, hands, breaks, pedals shots from behind and shots from in front. Due to the way the camera angle is positioned, it seems as if it is that the viewer is chasing the boy.

The next scene is the boy in what looks like his bedroom. He is throwing his teddy bear behind him aggressively in the air, which suggests that he is throwing away his childhood. As he is being chased it gives the illusion that he is running out of time to grow up and mature. As the bedroom which he is in is very dull and gloomy – it is assumed that he won’t be thoroughly missed by family members/people living in the house.This is due to their lack of presence when the boy is at home. 

The next scene is extremely confusing for the viewer as this is the first time that we discover that the boy has superpowers which he uses to pick up a set of keys which he moves by putting out his hand and supposedly moves them telepathically. The camera shot then quickly jumps to the front door - Two police officers then burst through the door and the child escapes through the door at the rear of the house. 

The next scene shows two teddy bears floating in the air spinning around. The camera angle is pointing upwards which gives the illusion that the viewer is standing behind the person in the music video. The teddy bears could be a way to distract the police officers – whilst the boy escapes out of the back door in his house. It can be assumed that the boy has some sort of power over the police officers due to the camera angles and the use of his ‘superpowers’. It is clear that this music video doesn’t contain the artists involved, but it tells a story instead.

Soon after this. We can see that the boy has been caught and is surrounded by many armed police officers. Bright lights from the cars are being directed in the boy’s direction. This is a long shot of the boy in the centre down on all fours, staring down at the ground.

Overall, I feel that this particular music video has a strong narrative, with some good techniques used. I feel that it matches their target audience well too.