statement of intent

Statement of intent – Hashim Shah

I intend to create a music video which seamlessly goes hand in hand with my song of choice (Butterfly Effect by Travis Scott). I will be following a loose story-line however my video will be heavily focused on the cinematography itself, attempting to create similar themes which are used by other music videos in this genre, whilst aiming to entice the target audience of 17-25-year olds. To ensure this, I have chosen a dark theme which is similar to many music videos in this genre and has been proven to be a successful music video theme with my chosen demographic. In addition to this, the artist in my music video will be dressed in clothing which is familiar to them and that they may well wear regularly. I have also used brands such as ‘Supreme’ in my music video as it has shown to be a brand which is definitely favoured by my target audience. I have chosen to use quite natural lighting in my music video as I will be making it look as if the artists in the video aren’t being filmed. Lighting from street lamps, car headlights and advertising billboards will be the main source of light in this music video. I will edit my music to the beat of the song as the majority of music videos in this genre use this technique to make the viewers more interested in the content. Finally, I will be filming this on an iPhone in 1080p at 60 frames per second, and it will be edited using iMovie. I believe this will be the most effective platform to edit on as it will be extremely quick to transfer video footage from an iPhone to an iMac.

My music video website will create an extremely strong brand identity as it will have many vehicles of accessing information about the artist from. There will be a few short and concise paragraphs/bullet points highlighting some information on the artist and how they entered the music industry. Just above this will be links to my artists Facebook, Snapchat, Instagram and Twitter – which will be in the form of clickable logos. I have put the artists social media accounts on the website to give the artist exposure and create publicity The logo I have chosen I have chosen is a simple white arrow pointing right on top of a black circular background. The overall theme of the website will be generic white text on a black background with plenty of images of the artist and links to music/music videos. When the artist has released new music recently or has an upcoming tour, these will be heavily advertised on the website. For every image there will be a few short lines of text loosely explaining what it is and why it is on the website. Following my research, I believe that this theme of website is easy for my target audience to understand and enjoy, whilst being able to seamlessly add in links, images and text.

In my music video I have used certain brands on the artists clothing which I have mirrored onto the website in the photos of my artist. The same people in my music video have been used on my website also, with direct links to their social media accounts. As soon as the website is opened, there will be a visual link to my music video on YouTube at the top of the page which will make it extremely accessible for viewers. It will be the users choice as to whether they want to watch their music video within the website on the browser they are using, or they can watch it in the YouTube app if they wish.